Tone of voice
definition

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When creating a marketing communications strategy, tone of voice should go hand in hand with a consistent visual style. How your brand communicates, the language it uses, the expressions it uses, how responsive it is to the current situation, for example, defines to some extent who your customers will be. Defining the tone of communication is important for content creation, online presence - for example on social media - and should also be written into internal communication. Tone of voice helps brands stand out from the crowd, engage the right target audience and support brand building.